Email To Promote Webinar

This is an email written to promote a client’s webinar. This client helps people launch and scale a product-based business. The story illustrates the power of branding, when done well. It also uses urgency because only a limited number of people can attend.

Subject Line: “You’ve never been there??!”

Rachel grew up with super-thrifty parents who never wasted a single penny. They grew their own food and bought only the essentials.

She never ate in a restaurant. Not once. Never ordered a pizza, never been to a drive-thru.

Her college friends couldn’t believe it.

They couldn’t wait to take her to their favorite fast food place.

Rachel was jubilant. Her whole life, she had seen the ads, the billboards, showing those delicious burgers. 

Her mouth watered as she sat down at the table with her friends.

The burger was wrapped up like a birthday gift. The paper rustled as she unfolded it. The bun felt warm in her hands.

She took a bite. 

And tried to hide her disappointment.

She couldn’t believe it. It wasn’t even close to being worth the hype.

This place is one of the most popular fast food restaurants in the world. 

People can’t get enough of their food. It’s a favorite for kids. Adults see it as a guilty pleasure, an occasional indulgence when they can’t be bothered to cook.

Rachel was baffled.

The product is mediocre at best. And it’s a multi-billion dollar success. Why?

Low price? For sure. Speed of service? Without a doubt.

You know that’s not it though. Right?

People have a special relationship with this place. Almost anywhere across the globe, you can find this restaurant. They serve the exact same burger you’ve loved since you were a child. The recipe hasn’t changed. And it never will.

So reliable. So predictable. Like coming home to Mom after a long trip. Like curling up in bed with a beloved pet, under a cozy blanket. Being nurtured, taken care of. Comfort. Familiarity.

People don’t just randomly associate this brand with relaxing creature comforts.

That innocent, childlike feeling was curated by a team of marketing geniuses who can make millions of people crave a certain kind of food. And not with culinary skills.

They know exactly what they’re doing.

You may not have billions of dollars and a team of world-class marketers at your disposal.

But you can make your product indispensable, and create an experience for your customers that they’ll crave. 

Even when there are cheaper alternatives.

This is what builds long-term loyalty and keeps them coming back.

And you don’t need an advanced marketing degree to make this work for you.

All you need is a simple, step-by-step framework. 

So you can:

  • Make your product stand out 
  • Get in front of the RIGHT customers 
  • Multiply your sales
  • Generate word of mouth exposure 
  • Become your customer’s first choice- even in a saturated market

 

I’m inviting a limited number of entrepreneurs to my Marketing Course for Product-Based Businesses.

Spaces are limited because I want you to interact with each other, ask questions, and walk away with all the steps you need to launch and scale your product-based business.

Here’s what you’ll learn.

  • Your brand’s It factor– the insider framework I used to scale 8 and 9 figure companies
  • The formula for becoming your customer’s #1 choice 
  • The Positioning tool for creating products that sell
  • The simple plan for gaining new customers

 

I have 3 spots left.

Are you in? 

CTA: Claim My Spot