Copy by Anne Marie

About

Copy by Anne Marie

Welcome! Fill up your coffee mug, pull up a chair, and let me tell you a little story about passion, purpose, and a profound love for storytelling and branding. ˗ˏˋ☕ˎˊ˗

"The maverick isn’t the selfish gunslinger of myth. In fact, she’s focused on resilient, useful interactions that change what we expect, pushing back against the inertia of gobbledygook and bureaucracy."

You know how people say no one will ever care about your business as much as you do? Well, I'm here to shake that notion up.

Because when I partner with a company, it becomes a part of me. I’m selective about my clients, and I only partner with those who have a mission I believe in. If I choose to work with you, I take great pride in being a part of your team. When your business soars to new heights, I’ll be high-fiving you and popping the champagne. Because a win for you is a win for me. If you want a dedicated writer who isn’t afraid to experiment, let’s chat!

I’m a dental hygienist turned copywriter with a sweet and devoted husband, a beautiful daughter, and a black kitty. Originally from the US, I now live in Halifax, Nova Scotia, Canada. I love traveling to random waterfalls, tearing up the dance floor, and haunting the dark corners of the library. I discovered copywriting in January 2022 and my whole life changed. When you find your calling, everything becomes clear. I’m grateful to have a circle of supportive and loving friends, who don’t mind my constant chatter about marketing and brand voice.

19 years as a dental hygienist taught me how to motivate people. Imagine spending an hour with someone you’ve never met. They’re in a vulnerable position, and they’re putting their health in your hands. Repeat several times a day.

You’ll learn more about human needs than any course could teach. (Don’t floss? Spend an hour in my chair, that’s gonna change.)

Now, with a hard-won understanding of market sophistication and awareness, I have keen insight into the language that will connect with your audience.

Love from Client 🙂

“Anne Marie was incredibly easy to work with…SUCH a delight. What’s more, in an age of AI everything, outsourced VAs from overseas, I found working w/Anne Marie to be a REFRESHING change from the status quo. There’s no way any robot could ever weave such a compelling narrative with such soul, cleverness, and impactful writing. I felt inspired and uplifted myself after reading her description of me! I’d hire her again in a heartbeat. Run, don’t walk to make Anne Marie your personal copywriter today!”

Vision

Justice.

I have been a human rights activist since 2004, and an animal rights activist since 2019. I believe that every sentient being deserves freedom and fair treatment.

This belief underlines everything I do. You can expect kindness and respect from me, no matter what. Of course, I expect the same.

Caring.

Have you ever been treated poorly by someone who was being paid to help you? Yes, me too.

People don’t seem to realize how damaging this is. It will make customers run, not walk, leaving scathing reviews in their wake. If you are my client, your vision means the world to me. You’re in capable and caring hands. You’ll get a dedicated storyteller who will make sure your mission is front and center so you can connect deeply with your clients. Expect nothing less.

Daring.

Don’t worry about what you think I want to hear. I want to get to know you authentically, so I can write for YOU, not a superficial, sanitized version of you.

I’m going to ask you questions that you may have never been asked before. We’ll talk about what frustrates you, what angers you, and what lights you up and makes your heart soar. When the chips are down, what really matters to you? What does your audience really want and need? Can you let your guard down and be vulnerable with me? The most dangerous sentence ever uttered is “But it’s always been done this way.” Are you ready to try something that will give you a fresh new perspective and supercharge your relationship with clients? Sure, it might end up on the cutting-room floor. That’s what edits are for. Or it might be the best idea you’ve ever had. We won’t know until we ditch the script and run with it!

Freedom.

Most people don’t follow their dreams. Of course there are many reasons for this, from financial constraints to family responsibilities. But guess what the #1 reason is? It’s incredibly sad.

They’re afraid of what other people might think or say.

So many people settle for a mediocre life when they are capable of so much more. It’s a tragedy to waste your time and energy worrying about the opinions of people who don’t understand your journey. Especially since they’re probably too wrapped up in their own lives to worry about yours. You deserve to honor your true calling, without apology.

Accountability.

I am ridiculously reliable and will always honor my commitment to you.

Frankly, it’s surprising how rare this is! To me, it’s just basic human decency. This means you can rest assured that if we have scheduled a meeting, I will be there. You’ll never worry about the work being delivered on time, because you know I’ve got your back. You’ll never hear “oh sorry, I got busy and forgot.” Not on my watch. I take my commitments seriously. Consider this your rock-solid guarantee.

Clients

So, are you ready for a chat? Let’s dive into your brand story, play around, and create magic with words. Because when all is said and done, it’s about finding that perfect voice for your brand. And I can’t wait to be a part of that journey.